THE COLOR MORALE - Logo Design
Saturday, June 13th, 2009Old bros and past clients, The Color Morale recently signed a deal with mega-metal label Rise Records, and they commissioned me to design a logo for the front of their debut CD. They instructed me to make it intense, but still legible. Their music is straight up brutal, new-school hardcore wrapped around some fairly melodic guitar work, so I figured I should do something a bit more customized by hand instead of going with a typeface. Plus I really like these guys and wanted to do something special that would work for them for a while.
Now I only had one day to turn this around in order to make thier print deadline for their CDs, so I just ran with my first idea and threw out the rough sketch approval process. I painted out a good 13 or so logos until I had one that felt right. To make sure I got as much movement and “violence” into the strokes as possible, I got out my wife’s antique calligraphy nibs and india ink (please don’t tell her) and scratched and drug the nibs across some heavy weight textured watercolor paper getting all of that violent, splattery effect. Heather… nothing was damaged during the making of this logo and I washed off all of your pens when I was done. Please don’t kill me.
After a few minor changes in Illustrator (moving the “The” down), they were totally pleased with it, and it is now being used all over their myspace page and CD artwork and promo stuff. The actual CD packaging and layout was done by the awesome guys at Synapse. Check it out -
On a personal note, I couldn’t be prouder of these guys watching where they came from, starting out in the scene a mere 3 or 4 years ago. I was at Garret and Steve’s first show (as a fairly different band) in a little record shop in Rockford, IL and I remember being blown away by their conviction to their music even back then. They are incredibly hardworking and talented and genuinely nice guys and they deserve all the success in the world. Congrats dudes.
-marky















