
The Chairs, a truly excellent and fairly prolific young band from Appleton, WI had already put out a 12 song full length, and two digital EPs this year when they approached me about doing some custom, special-edition type packaging for a short run of physically released copies of their upcoming full length. The album was to be called “Nine Ways”, featuring nine songs each revolving around a character meeting his or her end. Thus, lead singer and primary songwriter Alex Schaaf suggested we adhere to the theme of “nine ways to kill a man” for the cover art.

Since we were doing custom packaging on a short run scale, Alex also thought it would be cool to approximate the look of an actual hardcover-bound book containing the disc and liner notes, rather than the typical CD jewel case and insert. An awesome idea that I was totally down for. My first thought was to order a small quantity of actual blank books and silk screen the covers, but that proved to be cost prohibitive. So in lieu of that, I figured we could raid the thrift stores and libraries for old used books that we would then re-cover… in essence we would make “book jackets” for our used books like your teachers made you do in high school for your textbooks. And, since the album was basically nine separate stories and we were going to be printing and assembling the covers ourselves, I decided to do nine individual covers, each one visually representing the method of fatality described in a different song.

The covers were first sketched out as overly stylized, almost comical representations of the subject matter. But as I got into the painting of them, it turned out that they needed to be more realistic in order to not make the project look silly. They were all painted digitally, which was my one regret. I wish I would have had the time or the budget to do them on actual canvas. On the whole, I think they turned out pretty great and they go together well, and the band was happy with them which is always the most important thing. It was hard for us to pick out a favorite to use as the standalone cover for online and digital use, but we ended up going with “drowning” in the end.


You can view the rest of the covers at The Chairs website here.
The album itself is incredibly catchy, cleverly written avant-pop loaded with charm and dark humor. I would strongly recommend checking it out for yourself as it is definitely one of the most promising local releases I’ve heard this year. You can also download their past stuff here, most of it for free. What’s not to love about free.
Let me know what you think.
-marky
UPDATE 11/2/09 -
The guys in The Chairs were nice enough to send me a sample copy of one of the books, so I got some pics for you to check out. Here you go-




