In March of 2006, at a little legion hall in Milwaukee, WI some of my friends in an relatively unknown indie rock band played their last show. Their band was called The Meteah Strike and it is a crime how few people got a chance to know and love those guys the way my friends and I did. They were a band comprised of some great musicians, but better songwriters. At that time in the Milwaukee indie rock scene, no one was making anything as endearing, heartfelt or genuinely magnetic as The Meteah Strike. Their music had the wry accessibility of Death Cab For Cutie, the clever edge of Elvis Costello and the gentle, off kilter experimentation of The Notwist. I still listen to their small collection of songs on a regular basis as part of my musical diet. One of my bands even re-recorded a cover of their song Big City Story. I miss those guys.
But, what’s this? Out of the ashes of one of my favorite bands, the founding members formed a new musical entity this time called Fable & The World Flat. This is nothing like their previous musical endeavor. This is neo-motown soul with an indie rock back-bone and some trip hop flavor. In other words, it’s fantastily different and incredibly engaging, with even more personality. Dance music for the disengaged, drinking class. Sign me up!
When I heard from the guys that they were putting together a full length record, I asked if I could lend some art direction. They obliged, and even gave me free reign to do whatever I wanted. I thought it would be appropriate to give this project a laid back, old school Blue Note-esque vibe. So I spilled some coffee on a few sheets of paper in my office to get some “authentic” looking age stains. (I know, I know… sacrificing perfectly good coffee? That’s dedication to one’s craft is what that is.)
My friend Brett suggested the use of Stilla for the “Fable” on the front cover, which totally made the whole thing come together. It also led to this sweet wordmark, which I’m secretly hoping they’ll put on a tshirt for future wearing potential-
I’ve got to say that there’s nothing better than being able to do work for your friends and be even a small part of the music you love to listen to. Seriously.
Let me know what you think.