Texan power-pop engineers Seymoure contacted me to put together something for their upcoming album “Pretending It’s Casual”. They wanted the visuals to be organic, but whimsical and (of course) featuring animals.
This was done in the same style as the This Is The Shiver cover art, with water color painted cutouts, double sided tape, and minimal digital manipulation. Here’s some other pieces from the project-
Above, Interior Panel
Below, Disc Face & Tray
I was able to do a full color disc, which was fun and pushed the concept a little bit further. Taking a second look at it, I wish I would’ve made the logo a bit bigger on the disc, but… c’est la vie. There’s always at least one thing on every project that you wish you could get back.
Here’s a better look at that sweet word mark… this was my favorite part of the project. The band actually ended up adopting this as a full time logo.
Also, I found this awesome rough concept sketch as I was deleting files and thought I would share it with you… ha ha.
From this concept sketch, I determined the individual pieces
I needed and I drew them on regular sketch book paper to get the
shapes looking good. When I had gotten the shapes just right, I cut them all out. Then I painted full sheets of color wash and used the sketch book paper cutouts as guides to cut out the final pieces. Then those were all layered together and affixed to more painted backgrounds via double sided tape and then finally scanned. After some digital lightening and darkening of appropriate areas and layout adjustment along with the typesetting, we have the cover shown at the top of the post. The final version actually came out pretty close to that concept sketch, save for the background color.
As always I’m curious to hear everyone’s feedback, so let me know what you think of this one. Also, I have some big, big projects coming up soon, and some potentially interesting announcements concerning the future of MidwestLove, so keep checking back.
-marky
